Thought Behind Things
TBT is Pakistan's fastest-growing podcast show covering conversations around Art, Culture & Technology. Tune in thrice a week to be a part of our community! We upload every Monday, Wednesday, and Friday.
Episodes
How Pakistan’s Richest People Legally Avoid Heavy FBR Taxes
Sign Up for Personal Brand: https://www.muzamilhasan.com/Sarmaya Tax Video: https://www.youtube.com/watch?v=2lFbZVY2XUoSarmaya Tax Calculator: https://sarmaaya.pk/calculator/salary-taxMy Instagram: https://instagram.com/muzamilhasanMy LinkedIn: https://www.linkedin.com/in/muzamilhasan/Most hardworking people in Pakistan are trapped in a cycle of paying heavy, unoptimized taxes while watching the c
How to Land a Remote US Tech Job From Pakistan (Without a Degree)
Build Your Personal Brand: https://www.muzamilhasan.com/Leverage Framework by Asaad: https://app.notion.com/p/The-Leverage-Framework-379c0dfdeba180a9b1aafbf5e300ce53?source=copy_linkAsaad's LinkedIn: https://www.linkedin.com/in/asaadmahmood/Asaad's YouTube: https://www.youtube.com/@AMDesignAndDev/My Instagram: https://instagram.com/muzamilhasanMy LinkedIn: https://www.linkedin.com/in/muzam
The IMF, Taxes, & The Plot to Squeeze Pakistan's Middle Class
The upcoming national budget is scheduled to be announced on June 10, and the writing is on the wall: an extremely tough year dictated by IMF pressure is ahead. In this breakdown, we strip away the political narratives to examine the brutal first principles of Pakistan's macroeconomics and tax structures.This isn't just about the necessity of raising the tax-to-GDP ratio; it’s about the ma
Meet the 22-Year-Old Pakistani Training to Go to Space! 🇵🇰
As part of our continuous exploration into the future of work, we dive deep into the ultimate final frontier: the space economy. What does a real 25-year roadmap look like for sustainable space stations, asteroid mining, and human settlement?Build Your Personal Brand: https://www.muzamilhasan.com/Taqwa Observatory: https://www.taqwaspaceobservatory.com/Hasaan's Instagram: https://www.instagram
The "YouTubification" of Software: AI's Trillion-Dollar Shift
Build Your Personal Brand: https://www.muzamilhasan.com/My Instagram: https://instagram.com/muzamilhasanMy LinkedIn: https://www.linkedin.com/in/muzamilhasan/Read the a16z essay on the YouTubification of Software: https://www.a16z.news/p/softwares-youtube-moment-is-happeningTry Replit to build your first prototype: https://replit.com/refer/one8nineIn 2010, the media industry was heavily gatekept,
How to Land a US Remote Job from Pakistan (Step-by-Step) Ft Ghalib Hassam
Build Your Personal Brand: https://www.muzamilhasan.com/My Instagram: https://instagram.com/muzamilhasanMy LinkedIn: https://www.linkedin.com/in/muzamilhasan/Ghalib's Instagram: https://www.instagram.com/ghalibhassam/The global market doesn't care about your local degree; it cares about your skills. Today, we break down exactly how to pivot into the international remote workforce and start
Stop Panicking About AI: What History Teaches Us About Tech Booms
Build Your Personal Brand: https://www.muzamilhasan.com/My Instagram: https://instagram.com/muzamilhasanMy LinkedIn: https://www.linkedin.com/in/muzamilhasan/In this episode, we sit down for an honest, raw, and authentic conversation about the current state of Artificial Intelligence. Right now, there is a massive mismatch between two competing narratives: one claiming AI is an overhyped bubble wi
How China is Giving Away AI for FREE
Build Your Personal Brand: https://www.muzamilhasan.com/My Instagram: https://instagram.com/muzamilhasanMy LinkedIn: https://www.linkedin.com/in/muzamilhasan/Sky47 Data Center: https://sky47.com.pk/facilitiesWhy is China giving away its most advanced artificial intelligence for free, and what does it mean for the future of the global economy?In this episode of Dil ki Baat, we go beyond the standar
Why the Old World Order is Dead! The Geopolitics of Artificial Intelligence (AI)
Build Your Personal Brand: https://www.muzamilhasan.com/My Instagram: https://instagram.com/muzamilhasanMy LinkedIn: https://www.linkedin.com/in/muzamilhasan/US Textile Company: https://anatar.com/In this episode of "Dil Ki Baat", Syed Muzamil Hasan Zaidi uncovers the stark geopolitical reality hiding beneath the mainstream AI hype. While the world focuses on chatbots and billionaire &qu
EV Revolution in Pakistan: Can Electric Scooters Replace Honda 70? Pakistan's First Giga Factory | 517
Sign Up For My Personal Brand Consultancy: https://www.muzamilhasan.com/My Instagram: https://instagram.com/muzamilhasanMy LinkedIn: https://www.linkedin.com/in/muzamilhasan/In this episode of Thought Behind Things, Muzamil Hasan sits down with Saad Farrukh, CEO of Evee Scooters, to discuss the booming Electric Vehicle (EV) market in Pakistan. With petrol prices constantly rising, is it finally ti
Exposing Pakistan’s Tech Bubble: VC Frauds & AI Disruption
In this episode of Thought Behind Things, Syed Muzamil Hasan Zaidi sits down with Mutaher Khan, founder of Data Darbar and business columnist, to expose the harsh realities of Pakistan's startup and IT sectors. They discuss the controversial collapse of major startups like Airlift, uncovering how underlying operational issues and inflated expectations from venture capitalists damaged the ecosy
$450 Billion Lie: Exposing Pakistan's Fake GDP Growth | 515
In this episode of Thought Behind Things, Syed Muzamil Hasan Zaidi sits down with prominent radio host and Raftaar panelist Adeel Azhar to uncover the harsh realities of Pakistan's economy. While the government boasts about reaching a $450 billion GDP and nearing 4% growth , we expose the massive disconnect between official statistics and the brutal ground reality for everyday citizens.We dive
Better Than Stocks? The Truth About Making Millions with Solar Panels | 514
Sign Up For My Personal Brand Consultancy: https://www.muzamilhasan.com/My Instagram: https://instagram.com/muzamilhasanMy LinkedIn: https://www.linkedin.com/in/muzamilhasan/Daniyal's LinkedIn: https://pk.linkedin.com/in/daniyal-siddiqui-b02a9127DS Group: https://dsgroupco.com/In this episode of Thought Behind Things, Syed Muzamil Hasan Zaidi sits down with Daniyal Siddiqui to uncover the real
Rs. 415 Petrol Scam: Why The Government Is Robbing You Blind
Sign Up For My Personal Brand Consultancy: https://www.muzamilhasan.com/My Instagram: https://instagram.com/muzamilhasanMy LinkedIn: https://www.linkedin.com/in/muzamilhasan/Petrol prices have hit Rs. 415, and the blame game is everywhere. Is it really the IMF and international markets, or is there a bigger tax game at play?Welcome back to another episode of Dil Ki Baat. In today's video, we d
The IMF Electricity Shock: Why I Support Ending Subsidies
Sign Up For My Personal Brand Consultancy: https://www.muzamilhasan.com/My Instagram: https://instagram.com/muzamilhasanMy LinkedIn: https://www.linkedin.com/in/muzamilhasan/In today’s episode of Dil Ki Baat, I’m taking a contrarian stand on a news piece that has everyone talking: Pakistan’s agreement with the IMF to end electricity subsidies for consumers using under 200 units by 2026.While the p
Pakistan’s Real Estate Pump is Coming (Time to Get Rich?)
The Federal Constitutional Court just struck down Section 7E, ending the tax on second and third properties. While the real estate sector celebrates, is this actually a win for Pakistan, or just another cycle of the real estate "Choona"?In this episode of Dil Ki Baat, I am taking an "Urta Teer" to explain the macroeconomic reality behind this ruling. We break down the disparity
Why Pakistan's Economy Keeps Losing (and how to fix it)
Sign Up For My Personal Brand Consultancy: https://www.muzamilhasan.com/My Instagram: https://instagram.com/muzamilhasanMy LinkedIn: https://www.linkedin.com/in/muzamilhasan/Why is the global economic order shifting, and where does Pakistan stand in the transition to a multipolar world?To understand true sovereignty, you must look past GDP figures and analyze the four indigenous pillars of an ec
Why Pakistan's Hybrid System is Failing | Yasir Ahmed | 513
Are the days of external patronage for Pakistan over? In this episode of Thought Behind Things, Muzamil Hasan Zaidi sits down with brilliant political analyst Yasir Ahmed Sumro to decode the changing world order and its direct impact on Pakistan's political economy.Yasir breaks down why the US and Middle Eastern states can no longer afford to fund Pakistan's rent-seeking elite, why traditi
Friday Episode
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Real Reason Behind the US Iran War: Energy, Pipelines & New World Order
Assalam o Alaikum! Welcome back to another episode of Dil Ki Baat. In today's video, we decode the massive geopolitical shifts happening around us. While many believe the US-Iran conflict is purely ideological, the truth is deeply rooted in energy, oil pipelines, and global economic survival.In this episode, we discuss:The Hidden Agendas of War: How energy pipelines fueled conflicts in Syria,
My Honest Thoughts On Islam and the Purpose of Life
In this very raw and personal episode of Dil Ki Baat, I’m opening up about my spiritual journey. Growing up in a conservative Pakistani household, religion always felt like a transaction—just collecting "Jannat points." This frustration pushed me towards agnosticism and questioning everything.But eventually, studying evolutionary computing, simulation theory, and science didn't pull
The World is Going To Sh*t... Here's How I'm Preparing For It!
We are entering an era of massive global realignment. Between geopolitical conflicts, sovereign debt crises, and the AI bubble, the next four to five years are going to be incredibly turbulent. Here is why I am stepping back from the "hustle culture" and changing how I live my life.In this episode of Dil Ki Baat, we dive deep into the uncomfortable reality of the changing global order. S
The Real Reason Pakistan is Suddenly Pushing Crypto
Why is the very institution (FATF) that threatened to blacklist Pakistan over crypto and money laundering now pushing for the rapid regulation of stablecoins and virtual assets?In this episode of Dil Ki Baat, we connect the dots between local Pakistani news and massive global macroeconomic shifts. We explore how the US sovereign debt crisis and the trend of "de-dollarization" (driven by
We Finally Built “PayPal” for Pakistan | Moiz Jangda | TBT | 512
Checkout PocketMoney: https://www.pocketmoney.globalThe financial reset is happening, and the way we move money is changing forever. For years, Pakistani freelancers, remote workers, and businesses have struggled with capital controls, blocked accounts on Payoneer, and the nightmare of spending USD on basic global services like Facebook ads or software subscriptions.In this episode of Thought Behi
Current Oil Prices Are Fake! Severe Economic Recession Is Coming | TBT | 511
The numbers on the screen are lying to you. While global news shows oil hovering around $80, the physical reality is painting a terrifying picture for import-dependent economies.In episode 511 of Thought Behind Things, I sit down with Global Energy Market Analyst Osama Rizvi to decode the massive disconnect between paper and physical energy markets. We uncover why Pakistan is actually paying a $35
My Stance on Pakistan, Imran Khan & The Global Reset | 511
I took a break to relocate to the US and build a one-person AI-led business. Today, it's just you and me. Let's talk about the hard transition, local LLMs, and why my views on Pakistan's politics (and Imran Khan) have evolved.Welcome back to a special one-on-one episode. Over the past year, I’ve been navigating a massive transition—moving from Dubai to the US, setting up a new home bas
The 100-Year Monetary Reset: Why Your Money is Fake & The Coming Debt Crash | TBT | 510
DOWNLOAD THE BOOK FOR FREE: https://prize.org.pk/Welcome back to another episode of Thought Behind Things!While the world is distracted by AI revolutions and geopolitical wars, a massive 100-year monetary reset is quietly unfolding globally. Today, we sit down with Kaanit Khalilullah, author of Breaking the Trap, to critically dismantle the modern banking system and understand why the global debt
The Bull Case for Pakistan: "Energy Abundance", The Death of Cash & Looming Global War | 509
Welcome back to another episode of Thought Behind Things!Today, we sit down with Farooq Tirmizi, the former Managing Editor for Profit Magazine and one of the most astute, data-driven financial analysts covering the Pakistani market. While the headlines focus on doom and gloom, Farooq breaks down why the private sector has quietly initiated a massive structural transformation, building what he cal
How Pakistan Stopped WW3: The Islamabad Accord, 'Middle Power' Status | Ali Khizar | TBT 508
Welcome back to another episode of Thought Behind Things! After doing the last five episodes in English, we are bringing things back to our usual style of Urdu based on our local audience's feedback. Today, we sit down with one of Pakistan’s top economic minds and journalists, Ali Khizar, to decode the massive geopolitical shifts happening right now. With global analysts warning that the world is
The New World Order: Pakistan's Rise as a "Middle Power" | Faisal Aftab | TBT 507
In this highly anticipated episode, Faisal Aftab returns to the show to break down the rapidly shifting geopolitical and geo-economic landscape. We explore the massive global transition happening between the old military-industrial complex and the rising financial-technology complex. Faisal explains the concept of a new "middle power" emerging between the major empires, potentially align
The Islamabad Accord: What the US-Iran Peace Means for Pakistan's Economy | Yusuf M Farooq | TBT 506
In this episode, we unpack the unprecedented macroeconomic and geopolitical shift following Pakistan’s successful brokering of a ceasefire between the US and Iran. With global markets reacting instantly—Bitcoin surging, US stock futures climbing, and crude oil crashing below $100—Yusuf M. Farooq breaks down exactly what this means for the Pakistani economy and local investors.We analyze the immedi
The $200 Oil Shock: Is Pakistan's Economy Facing Armageddon? | Abdul Rehman Najam | TBT 505
In this episode, we break down the severe economic implications of the global oil shock and what it means for Pakistan's immediate future. Abdul Rehman Najam joins the show to provide a critical analysis of current macroeconomic indicators, comparing today's crisis to historical events like the 1990 Gulf War. We analyze whether the worst of the demand destruction is already priced into the
Dollar to 350? The $4.8B Debt Trap & Pakistan’s Economic Reset | Laeeq Ahmed | TBT 504
Pakistan is officially repaying its $3.5 billion debt to the UAE while the dollar begins its violent search for parity at 350 PKR. We are standing at a critical juncture: an oil shock, a forex shock, and a regional war are colliding simultaneously. Is this a short-term knee-jerk reaction, or are the systemic foundations of our economy finally resetting?In this episode, Laeeq (Founder & CEO of
Is World War 3 Already Here? Iran, Israel, and the End of the UN | Yasir Abbas | TBT Podcast | 503
Fuel prices in Pakistan have hit a historic high of 400 rupees. While the public is rightfully outraged, the brutal reality is that the state has no buffers, no reserves, and no choice. But this is just the tip of the iceberg. As supply chains for plastics, aluminum, and helium go offline globally, we are entering Phase 1 of a massive economic shift that will redefine the next six months. Are you
America is Fading, Europe is a "Theme Park": The Multipolar Reality | TBT 502
Welcome back to Thought Behind Things. The global supply chain is experiencing a synchronized heart attack. With the Middle East conflict threatening to close the Strait of Hormuz, 20% of global oil and 50% of the world's urea are effectively offline. For decades, our survival strategy has been neutrality—but neutrality is a luxury you can only afford in a unipolar world, and that world is dead. I
The AI Arms Race: Is Pakistan Building a Tech Engine or a Digital Sweatshop? | TBT Podcast
Welcome back to the next era of Thought Behind Things. The world is fracturing into a multipolar reality, a global financial reset is looming, and AI is triggering the most violent capital reallocation in human history. The era of the zero-interest-rate tech boom is dead; the AI efficiency purge is here. If we don’t understand the mechanics of these changes, we will be structurally locked out of t
AI is Dumbing Us Down? The Real Fix for Pakistan’s Education Crisis | TBT Podcast
The global landscape is shifting rapidly with the rise of AI, yet Pakistan’s education system remains stuck in rote memorization. How do we prepare our youth for a post-AI world?In this episode, we sit down with Kamil Majeed, CEO and Principal of Nordic International School, to unpack the flaws in our educational framework. We discuss his experiences transitioning from LUMS to UCL, the stark diffe
Why Pakistani Degrees are Failing? Dr Habib Bukhari on the Future of Education | TBT Podcast
In this episode of Thought Behind Things, we dive deep into the rapidly changing landscape of education and technology in Pakistan. Joined by Dr. Habib Bukhari, former Vice Chancellor of Kohsar University, we explore the impact of AI on the service industry, the importance of "STEM" education, and why the traditional "degree-only" approach is no longer enough for the global market.Whether you’re a
How Danial’s Food Videos Hit 2–5 Million Views Without a Studio Ft. Danial | 488 | TBT
In this episode of Thought Behind Things, we sit with Muhammad Danial, the creator who unintentionally turned simple kitchen experiments into one of Pakistan’s most engaging food communities. From growing up as a quiet kid dealing with OCD, to finding confidence through a camera, to balancing the pressure of online fame with the weight of personal identity, Danial shares the untold story behind hi
Inside Daari Mooch: From Beard Oil to a $3M Brand in Pakistan Ft. Ibrahim Shaukat | 487 | TBT
In this episode of Thought Behind Things, we sit with Ibrahim Shaukat, the founder, who turned Daari Mooch from a small beard-oil experiment into one of Pakistan’s most recognized grooming brands.From building products in a market that didn’t exist, to opening their own salon, to navigating Pakistan’s unpredictable retail landscape, Ibrahim breaks down the real story behind Daari Mooch’s rise.What
Gingko Retail Power $350 MILLION Ecommerce Orders Every Year Ft. Obaid Arshad | 486 | TBT
In this episode of Thought Behind Things, we speak with Obaid Arshad, Founder & CEO of Gingko Retail, Pakistan’s biggest ecommerce operating platform and the largest order aggregator in the country.We Explore:Less than 1% of Pakistan’s commerce has moved onlineHow Gingko Retail became Pakistan’s largest ecommerce enabler214+ merchants using the platformIPO plans for the futureWhy Pakistanis ne
The West Sold Us a Lie — Pakistan Is the Real Opportunity | Ft. Asfandyar Waraich | 485 | TBT
In this episode of Thought Behind Things, we sit down with a rapidly growing digital creator to unpack his journey from childhood struggles and losing his father at a young age to building a full-time career in online content creationFrom early exposure abroad to returning home, he explains why social media gave him more earning power than settling for a corporate job — and why algorithm understan
Software Finder Founders: We Get 250,000 Targeted Visitors A Month From SEO ALONE!! | 484 | TBT
In this episode of Thought Behind Things, we sit down with Shane and Adnan, founders of Software Finder — a global marketplace for buying and selling software, like an OLX for software buyers.With 350+ employees across 4 countries and more than 250,000 targeted monthly visitors, Software Finder has quietly become one of Pakistan’s most successful B2B platforms without hype, foreign celebrity found
Pakistan’s BIGGEST Startup Success Story: vyro.ai Ft. Ahmed Abubakar | 483 | TBT
In this episode of Thought Behind Things, we sit down with Ahmed Abubakar, Founder of Imagine Art - a Pakistan-built GenAI creative suite used by millions worldwide and competing for #1–#2 positions in global design app charts, right next to Canva. Today, Imagine does $30M+ ARR, with a major portion of revenue coming from the US and international markets - proving that world-class AI products can
Delivery Riders Are Barely Surviving!! Ft.Umer Munawar | 482 | TBT
In this episode of Thought Behind Things, we sit down with Umer Munawar, Co-Founder of SmartLane, one of Pakistan’s fastest-growing logistics aggregation platforms.Umer shares how he exited Finja and jumped straight into solving Pakistan’s most chaotic industry - e-commerce logistics. From integrating 31 courier companies, to processing thousands of parcels, to raising $2.3 million, this episode b
ONLY People Using AI Will Survive!! Ft. Nayab Babar | 481 | TBT
In this episode of Thought Behind Things, we sit down with Nayab Babar, Chief Investment Officer at the Pakistan Startup Fund, the man shaping how capital flows into Pakistan’s next generation of startups.Nayab shares how Warcraft strategy games trained his problem-solving mindset, how his perspective on racism changed, and why he believes exposure not arguments fixes prejudice.Nayab also explains
We Built Pakistan’s BIGGEST Donut Brand!! Ft. Rayyan Sohail | 480 | TBT
In this episode of Thought Behind Things, we sit down with Rayyan, the entrepreneur behind one of Pakistan’s fastest-growing food brands - OD.From a disciplined childhood in madrassah to running his father’s company at a young age, Rayyan’s journey is a mix of family pressure, resilience, and a deep desire to build something of his own. He shares how he transformed a family business, shifted from
Salesflo Founder: AI Will DESTROY Pakistan’s Freelancing Boom!! | 479 | TBT
In this episode of Thought Behind Things, we sit down with Yasir Suleman Memon, Founder & CEO of Salesflo, one of Pakistan’s biggest enterprise SaaS companies, now used globally across multiple markets.We explore:Why second-tier Pakistani cities never developedHow AI is reversing Pakistan’s freelancing boomWhy Pakistani founders lack “IPO hunger”Why startups MUST list publicly to retain talent
Game Sports Founder: Pakistanis DON'T Care About Any Other Sport Except CRICKET!! | 478 | TBT
In this episode of Thought Behind Things, we’re joined by the founder of Game Sports Management, one of Pakistan’s few companies trying to turn athletes into real commercial brands.From managing Wasim Akram to building a full sports business, he shares the why Pakistan’s athletes never grow, why our sports ecosystem is broken, and how countries like India turned every sport into a billion-dollar i
ALETHIA AI Founder: We Made Muzamil’s AI Avatar & Asked WHO HE’D VOTE FOR!! | 477 | TBT
CHECK OUT MY AI AVATAR: https://muzamil.alethia.ai/In this episode, we sit down with Arif Khan, Founder & CEO of ALETHIA AI, the global startup building real-time interactive AI agents, with a major part of the technology being developed in Pakistan.We Explore:Creating AI versions of real peopleHow Muzamil’s own AI avatar was trainedUsing AI for education, government services, counselling, and
Ziyad Parekh: We Process As Many Transactions As HBL!! | 476 | TBT
In this episode of Thought Behind Things, we sit down with Ziyad Parekh, Co-Founder & CEO of Safepay, one of Pakistan’s most exciting fintech startups and a Y-Combinator backed startup.Ziyad shares how he went from Karachi to New York and why he left everything to return home and build Pakistan’s version of Stripe. We uncover how Safepay survived being taken to zero overnight, how they rebuilt
Khazanay Founder: Reimagining Landa Bazaar For Gen Z | 475 | TBT
In this episode of Thought Behind Things, we sit down with Usman Saleem, Co-Founder & CEO of Khazanay, Pakistan’s biggest used sneaker and thrift brand.Usman shares his journey from losing his father at an early age, working graphic design jobs for just ₨8,000 a month, to building one of Pakistan’s most disruptive retail startups.We talk about:How Khazanay sold its first pair of shoesMeeting S
Manto Founder: We’re Building Pakistan’s FIRST Mass Premium Fashion Brand!! | 474 | TBT
In this episode of Thought Behind Things, we’re joined by Salman Parekh, Founder of Manto, Pakistan’s most distinct fashion brand redefining local identity through design, storytelling, and craftsmanship. From launching limited hand-drawn collections to sustaining a premium yet local brand in a low-growth economy.We explore:How Manto built its own supply chain & scaled sustainablyWhy Pakistani
Maha Shahzad: I Built a PROFITABLE Startup Without a DEGREE!! | 473 | TBT
In this episode of Thought Behind Things, we’re joined by Maha Shahzad, the founder & CEO of Buscaro — Pakistan’s first tech-enabled bus-sharing startup that’s making everyday commuting safer, smarter, and more affordable for thousands of Pakistanis.From doing odd jobs to fund her education, to building a profitable transport startup without a degree, Maha’s story is pure resilience. She share
Pakistan’s Entertainment Powerhouse: ARY's Journey to 66 Billion Views Ft. Jerjees Seja | 472 | TBT
In this episode of Thought Behind Things, we’re joined by Jerjees Seja, CEO of ARY Digital Network, one of Pakistan’s most iconic media leaders. From shaping the country’s TV and drama landscape to building ARY into a powerhouse of entertainment, Jerjees shares his journey of transforming Pakistan’s media industry.We discuss:How Pakistan’s private TV revolution beganThe economics behind news, dram
Arif Lakhani: You Can Buy ANYTHING On Installments In Pakistan!! | 471 | TBT
In this episode of Thought Behind Things, we’re joined by Arif Lakhani, Co-Founder of QistBazaar, Pakistan’s fastest-growing fintech platform making anything, from bikes to fridges, available on easy installments.We explore:How QistBazaar gives access to credit without traditional bankingWhy 90% of startup funding never enters Pakistan’s economyAre easy installments driving consumerism and debt?Th
Myco Founder: 30M Registered Users Across the Globe!! | 470 | TBT
Find out more about Endeavor: https://pakistan.endeavor.orgIn this episode of Thought Behind Things, we’re joined by Umair Masoom Usmani, the Founder of Myco, a rapidly growing OTT and creator-monetization platform redefining how people consume, fund, and earn from content across emerging markets.After leaving Dubai’s corporate comfort, Umair built one of Pakistan’s fastest-scaling digital v
Scents N Stories CEO: We Have 40+ OUTLETS Across PAKISTAN! | 469 | TBT
Find out more about Endeavor: https://pakistan.endeavor.orgIn this episode of Thought Behind Things, we’re joined by Saad Afridi, the Founder & CEO of Scents N Stories, Pakistan’s leading fragrance brand with over 40 outlets, 300+ employees, and one of the top 5 players in the country’s perfume market.From starting with men’s grooming products to building a nationwide perfume empire, Saad
Saad Riaz: How Kickstart Became Pakistan’s LARGEST Coworking Space | 468 | TBT
Find out more about Endeavor: https://pakistan.endeavor.orgIn this episode of Thought Behind Things, we’re joined by Saad Riaz, Co-Founder of Kickstart Pakistan, the country’s one of the largest coworking network powering thousands of professionals and businesses every day.Saad opens up about how Kickstart survived Pakistan’s toughest economic years, scaled sustainably, and redefined what “work
Dipitt Founder: We Export To 33 COUNTRIES From Pakistan!! | 467 | TBT
Find out more about Endeavor: https://pakistan.endeavor.orgIn this episode of Thought Behind Things, we’re joined by Syed Zeeshan Haider, the Founder and Director of Dipitt, Pakistan’s No.1 sauce brand exporting to over 33 countries worldwide.A LUMS graduate and engineer by training, Zeeshan began his career managing top tobacco brands before making a life-changing decision, leaving the industry
DAYYAN: People LOVED A 13 Year Old Doing EDGY Comedy!! | 465 | TBT
In this episode of Thought Behind Things, we’re joined by Dayyan, a young, super-talented and rising stand-up comedian and content creator known for his sharp wit and humor.From small open mics to sold-out shows, Dayyan shares his unfiltered journey through Pakistan’s evolving stand-up scene, the struggles, the experiments, and the state of comedy in a sensitive country like Pakistan.We uncover:Hi
KTrade Chairman: BlackRock Invests In Pakistan Via KTrade!! | 464 | TBT
Find out more about Endeavor: https://pakistan.endeavor.orgIn this episode of Thought Behind Things, we’re joined by Ali Farid Khawaja, Chairman of KTrade Securities, Pakistan’s leading investment platform enabling thousands of Pakistanis to invest smartly and become part of the country’s growing capital markets.With a global background in finance and technology, having worked at UBS, Berenberg,
Sannan Saleh: Pakistan’s Media Industry Needs More Writers! | 463 | TBT
In this episode of Thought Behind Things, we’re joined by Sannan Saleh, a filmmaker, storyteller, and creative producer who’s worked with global giants like Comedy Central in Los Angeles before returning to Pakistan. Sannan shares an unfiltered look at the real state of Pakistan’s entertainment industry, its creative challenges, and the opportunities AI now brings.We explore:How his journey from D
Sikandar/Moiz Nawaz: Pakistani Drama Industry Is Absolutely TRASH! | 462 | TBT
In this episode of Thought Behind Things, we’re joined by Sikandar Nawaz and Moiz Nawaz - two multi-talented brothers who’ve carved their own creative paths in Pakistan’s evolving entertainment industry.From Bhatti Gate to the big screen, the Nawaz brothers share an honest, heartfelt conversation about their journey - from madrassah life and acting struggles to music, content creation, and the pre
LAAM CEO: LAAM is NOT a Fashion Brand! | 461 | TBT
Find out more about Endeavor: https://pakistan.endeavor.orgIn this episode of Thought Behind Things, we’re joined by Arif Iqbal, the Co-Founder & CEO of LAAM, a fashion-tech startup transforming how South Asian brands scale globally through technology and logistics.With a stellar background as an engineering leader at Facebook, Microsoft, Pinterest, and eBay, Arif shares how LAAM is building P
Abbas Bukhari: Comedy Can’t Be Learned - You’re BORN With It! | 460 | TBT
Find out more about Endeavor: https://pakistan.endeavor.orgIn this episode of Thought Behind Things, we’re joined by Abbas Raza Bukhari, a rising stand-up comedian, storyteller, and content creator of Pakistan’s digital comedy scene.From hating Instagram and never planning to create content to building a loyal audience through relatable, family-friendly humor, Abbas walks us through his journey of
CEO COLABS: Pakistan Can’t Build a SINGLE Global Business! | 459 | TBT
Find out more about Endeavor: https://pakistan.endeavor.orgIn this episode of Thought Behind Things, we’re joined by Omar Shah, the Co-Founder & CEO of COLABS, Pakistan’s leading coworking space platform with over $5M in funding.From his early days at Abraaj Capital to building a workspace empire in Pakistan, Omar breaks down the real challenges of scaling startups, building brand credibility,
Breaking into Pakistan’s 6 Billion Dollar Apparel Market Ft. Muneeb Zafar | 458 | TBT
Find out more about Endeavor: https://pakistan.endeavor.orgIn this episode of Thought Behind Things, we’re joined by Muneeb Zafar, founder of Fitted, one of Pakistan’s fastest-growing men’s fashion brands. From starting without retail stores to building a strong D2C presence through quality fabrics and bold aesthetics, Muneeb shares how he built a sustainable business in a cash-burning fashion ind
Pakistan’s 10 Billion $ Agriculture Opportunity Ft. Jawwad & Salar | 457 | TBT
Find out more about Endeavor: https://pakistan.endeavor.orgIn this episode of Thought Behind Things, we’re joined by Jawwad Hasan, CEO & co-founder of Agrilift, and Salar Malik, Chief Innovation & Sustainability Officer at FFC. Together, they unpack how corporate partnerships are attempting to transform Pakistan’s outdated agriculture sector through farmer-friendly technology, data, and mo
Pakistani Man Behind Evee’s Best Selling Electric Scooters Ft. Saad Farrukh | 456 | TBT
Find out more about Endeavor: https://pakistan.endeavor.orgIn this episode of Thought Behind Things, we're joined by Saad Farrukh, founder of EVEE, Pakistan’s fastest-growing electric scooter company. Coming from a conventional motorcycle spare parts business on McLeod Road, Saad transitioned into the EV space after years of importing parts from China and setting up local assembly.We dive into:T
500 Million $ GMV, 25 Million $ Revenue: The PostEx Story Ft. Omer Khan | 455 | TBT
Find out more about Endeavor: https://pakistan.endeavor.orgIn this episode of Thought Behind Things, we’re joined by Muhammad Omer Khan, Founder & CEO of PostEx, Pakistan’s largest e-commerce logistics & cashflow solutions provider — operating across Tier 1 to Tier 3 cities with over 11,000 employees and handling 3x more COD cash than any competitor.This episode answers:Why PostEx skipped
Pakistan’s Largest Technology e-commerce Website: PriceOye Ft. Adnan Shaffi | 454 | TBT
Find out more about Endeavor: https://pakistan.endeavor.orgIn this episode of Thought Behind Things, we’re joined by Adnan Shaffi, Co-Founder of PriceOye — Pakistan’s leading online tech marketplace that's processing over 5% of the country's total mobile phone purchases.This episode answers:What makes Pakistan a high-risk, high-reward market for startupsHow to attract global VC interest in a vola
Can Pakistani Startups Go Global? $200 Million Tech Empire Ft. Dr Saira Siddique | 453 | TBT
In this episode of Thought Behind Things, we’re joined by Dr. Saira Siddique, Founder & +CEO of medIQ Smart Healthcare, a digital health platform revolutionizing healthcare access in Pakistan. Before founding medIQ, Dr. Saira led several major health initiatives with the Government of Pakistan until a tragic road accident left her paralyzed from the neck down. But that wasn’t the end, it was t
Ride Sharing in Pakistan? Affordability, Safety, and Convenience | Ft. Miral Sharif | Ep 452
In this episode of Thought Behind Things, we’re joined by Miral Sharif, the Country Head of Yango Pakistan, who previously held leadership roles at Swvl, Daraz, and Zong. Miral shares her personal journey, the challenges of working in male-dominated industries, and the future of ride-sharing in Pakistan.This episode answers:What is Yango doing differently in Pakistan?Can we actually build a one-ap
An American University in Pakistan? A New Kind of Learning Model | Ft. Jahanzeb Burana | Ep 451
Joining us today is Jahanzeb Burana, Co-Founder and Vice Chairman of National Institute of Technology (NIT), Pakistan’s first American-affiliated university launching in 2025. With an MBA from Harvard and a decade of experience in public policy, investments, and education reform, Jahanzeb shares the vision behind building a globally competitive, student-centric university in Pakistan.In this episo
HEC Chairman on Useless Degrees, Broken Curriculum & No Future for Pakistani Students | Ep 450
Joining us today is Dr. Mukhtar Ahmed, the current Chairman of the Higher Education Commission (HEC) Pakistan, with decades of experience leading Pakistan’s education reform. Dr. Mukhtar offers an unfiltered view on the gaps in our current system and what needs to change.In this episode, we dive deep into why Pakistan’s degrees are becoming irrelevant, how outdated policies are killing innovation,
Building a Streaming Platform in Pakistan: Competition with Netflix | Ft. Jonathan Mark | Ep 445
Joining us today is Jonathan Mark Tatti, the Co founder & CEO of Begin Watch, a new Pakistani OTT platform competing with global giants like Netflix and HBO. With over 20 years in the media industry, Jonathan played key roles at Zee TV, CNBC Pakistan, and SAMAA TV, launching some of the region’s most iconic content and channels.In this episode, we dive into the real story behind Pakistan’s str
Finding Talent in Pakistan: Strengths, Gaps & Future Vision | Ivana Bejamic | Ep 448
Joining us today is Ivana Bajamic, Chief People & Corporate Reputation Officer at National Foods Limited (NFL). She has a global background across adidas, Chalhoub, and BRF, and brings over a decade of experience in talent strategy, organizational culture, and people transformation.In this episode, we explore Pakistan’s talent pool, what’s working, where the gaps are, and how global standards
Punjab Budget 2025: Female Education, Water Crisis & Digitization | Ft Marriyum Aurangzeb | Ep 447
Joining us today is Marriyum Aurangzeb, Senior Minister in the Government of Punjab and a leader in PMLN, also an associate of Maryam Nawaz. She has a background in economics and environment from King’s College London, and has held major portfolios including Information, Planning & Development, Climate Change, and Education.In this episode, we unpack the Punjab Budget 2025, what it really mea
Complete Stock Market Masterclass 2025 | Ft. Abdul Rehman Najam | Ep 446
Joining us today is Abdul Rehman Najam, a value investor and the Founder & CEO of ARN Financial Advisors, where he helps individuals and businesses navigate financial markets. He has a background in Economics from the University of Warwick and deep expertise in wealth management.In this episode, we dive into why most Pakistanis don’t invest smartly, the myths around getting rich, and what real
